Scaling Your Social Media

Have A Plan: What are your end goals? Are you looking to increase organic traffic on your website or improve your customer retention rate? Perhaps you are just starting, and any improved metric would be good to see. Remember, regardless of what your goals are, they need to be S.M.A.R.T. – Specific, Measurable, Achievable, Relevant, and Timely.

Know Your Audience: This one is a constant amongst all stages of your marketing journey. Your audience is the ultimate judge of where and how far you get with your product or service (if anywhere at all), so knowing who your target audience is and what they want from you is necessary to be successful.

Follow Trends: Staying relevant means staying on top of your goals, search engines, and consumers’ minds. The social media channels you use, the topics you speak about, and the values you promote all affect your results. Not only should your content be relevant, but the way you present it should be, too.

Keep in mind that trends can be a delicate subject, so it’s important to balance what is trending and what makes your brand and products unique. Not every trend will apply to you, and you will not apply to every trend…

Analyze Your Channels: Whether you are new to the game or have been a player for a while, it is important to always analyze the performance of your content and ads on your social media channels. Technologies, social media, and people are constantly evolving, which means there is no guarantee that something that worked yesterday will work in two weeks.

For instance, many marketers know that getting more comments on their Facebook posts boosts their reach, so they ask people to “leave a comment” on their posts. However, did you know that asking people to comment actually has the opposite effect? Facebook caught onto this a while ago, and its algorithm penalizes posts that attempt to induce engagement.

Constantly analyze your channels. If you see a decline in your reach and engagement rate, figure out what is causing it and stop doing it. Similarly, if something works well, double down on it!

Post Consistently: If you are using social media to grow your business, posting relevant content consistently is an absolute must. Every single major social media platform today prioritizes channels and pages that post relevant and engaging content consistently.

Social media platforms want you to post 3-5 times a day, especially if you’re posting short-form content like Reels, TikToks, and Shorts or posting on X / Twitter or Threads.

Now, we know firsthand that it is much easier said than done; it takes a lot of time and mental energy to produce and post creative content daily, but that’s what the platforms want, and we are simply telling you like it is (please don’t shoot the messenger…lol).

Automate: With the number of social media channels available today, it can be overwhelming to keep up with them manually. Of course, you could dedicate a day or two to posting, engaging with your audience, and researching trends, or you could hire a professional to do it all for you, but why not automate some or most of the processes?

Use a social media management tool like Buffer or Hootsuite to make your life easier. Buffer offers a free plan, and Hootsuite offers a free trial – check ‘em out!